Brand Story
Billionaire Lighting brand BILLIGHTING ®, BILL from the English word BILLIONAIRE abbreviation, symbolizing wealth and success; LIGHTING means lighting equipment. BILLIGHTING means that Billionaire Lighting aims to become the top company in the lighting field and China’s leading lighting brand that makes the world admire.
Never forget the heart, always have to. Billionaire Lighting is committed to building excellence and excellence in high-end brands. We have the courage to innovate, constantly forge ahead, and adhere to quality first, customer first operating principles. Just as the profound connotation of the basic color of “BILLIGHTING ®” is: black, calm atmosphere, solid as a rock; White, bright and elegant, pristine; Grey, low-key and modest, aggressive. The combination of black, white and gray colors fully explains the simplicity, modernity, and advanced sense of Bill’s photoelectric products.
The trademark has a rich meaning: BILLIGHTING ® uses simple and international English letters as its design element, which is very modern and international. The trademark mainly uses black and white ash as the basic color, black, extreme and mysterious, reflecting a stable and classic feeling. White, bright, elegant, is a symbol of hope and beautiful color, giving the symbol of eternal vitality; Gray as a transitional color, and the sharpness of black and white, so that the trademark calm without loss of atmosphere, low-key display of luxury.
Core values
Integrity should be the foundation of our lives. People do not stand without trust, and the same is true of business management. We always uphold the ” Integrity management, customer first ” business philosophy, committed to creating more wealth and value for customers around the world.
Keep improving with craftsman spirit, and cast excellent quality with unremitting pursuit. We always strictly control quality and safety, adhere to high standards to achieve quality products.
We always adhere to the people-oriented, create a high, fine, top elite team; Adhere to continuous innovation, will have the courage to forge ahead of The Times spirit throughout the company’s development, and strive to maximize the value of the company, is committed to providing customers with the most perfect overall solution.
Brand Concept
Brand vision
Through the pursuit of professionalism and outstanding quality, create the most popular lighting brand.
Brand mission
Warm your life with the light of wisdom
Quality policy
To win customers with quality, rely on integrity to pursue development, with customer satisfaction as the ultimate goal.
Talent concept
Equal competition, survival of the fittest;
Character first, professional dedication;
Make the best use of your talents;
Common development, share success!
BILLIGHTING ® Spirit
We devote ourselves to our career. We will continuously improve our professionalism and aim to become the leading expert in our industry. This is the brand philosophy we have valued all along, that is, “Being Concentrated, Being Professional and Being an Expert”.
Focus
Profession
Specialist
